No. 4
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| No. 4 — SONG (MR. JERICHO) |
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| Jericho. | ||||
| When as a youngster to school he was sent, Jericho's talents found singular vent, |
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| Nothing whatever delighted him more Than the display of the name that he bore — |
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| Scribbled in copybook, scratched on his slate, Blazoned in carvings of yesterday's date, |
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| Cut on the cupboards and chalked on the wall, Greeting the eye was the terrible scrawl — |
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| "Jericho, Jericho, Jericho" here! "Jericho, Jericho, Jericho" there! |
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| Oh, you got sick of it, Right in the thick of it, |
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| "Jericho, Jericho," ev'rywhere! | ||||
| People found out, when to manhood he came, Jericho's habits continued the same: |
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| Ev'ry one saw, when he started in trade, "Jericho's Jams!" on the hoardings displayed; |
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| When at the station awaiting the train, "Jericho's Jams!" would salute you again. |
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| If you took refuge in busses or trams Still you were greeted by "Jericho's Jams!" |
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| "Jericho's, Jericho's, Jericho's Jams! See that you get 'em, all others are shams; |
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| Highly superior For the interior, |
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| Jericho's, Jericho's genuine Jams!" | ||||
| So paradoxical though it may be — I have made jams, and the jams have made me; |
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| This is the motto by which I will swear; "Advertise, advertise ev'rywhere! |
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| Stick it to left of you — stick it to right, Shout it and scream it from morning till night — |
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| Crowd upon crowd your emporium crams, Fighting for life and for "Jericho's Jams!" |
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| "Jericho's, Jericho's, Jericho's Jams! See that you get 'em, all others are shams; |
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| Ask for no other, My sister and brother, |
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| But live upon Jericho's genuine Jams!" | ||||
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Page modified 5 August 2019